Tommy Bahama is an island-inspired lifestyle brand carrying casual apparel, accessories, footwear and home furnishings collections. The goal for this core collection of scented candles, hand creams and soaps was to create an overall look and feel that is brand appropriate and also available in-stores year round.

Taking inspiration from tropical plants, bright colors, nautical elements and a variety of textures, we landed on a colorful solid box with a sleeve that has a leaf pattern that is laser cut and printed with a craft paper texture. The colors make it easy to identify the different fragrances and the craft texture grounds the bright colors coming through the cutouts of the pattern. A modern handwritten typeface is used to balance the modernity of the solid colors and craft paper.