Beauty on the Fly is a program run by Sephora- a special collection of products that are TSA approved. This is typically displayed near the check-out line and there are a couple key guidelines to work with. First, the product needs to quickly grab the customer’s attention while they go through the line. Another important aspect is to ensure you are working with the bin size allocated to your brand so you can optimize the size of your packaging to accommodate as many products as you can. Last but not least, research has shown that consumer’s are more likely to respond to a higher perceived value, and by showing the full product the consumer is more likely to believe that you are offering a great deal for the price.

All secondary packaging structures shown here are designed by myself while meeting all of the above requirements.