Bloomingdales
- 100% Bloomingdales Collection Packaging Design -
Photo by © Nest Fragrances
100% Bloomingdales is a special program launched by the American luxury department store. They partner with sought after brands to be sold exclusively in Bloomingdales stores. The strategy behind it is that the retailer curates products by popular brands to be sold exclusively at Bloomingdales stores. Designed with a modern and playful, yet luxurious character of the retailer in mind I created an energetic geometric pattern with bright colors and matte silver accents for this collection. A mix of glossy and soft touch finishes were used to further highlight visual interest within the pattern.
Photo by © Nest Fragrances | Above Bloomingdales in-store display at 59th Street location in New York City
Photo by © Nest Fragrances