Photo by © Kendo

The world’s first celebrity facialist and known for his iconic “Ole Glow”, founder Ole Henriksen’s skincare brand was launched based on his commitment to transform lives through skin wellness in 1983. After going through a rebrand with a modern and energetic aesthetic to better reflect Ole’s bright energy, a holiday campaign under “Glow Home for the Holiday’s” was launched with the theme of hygge - a Danish term that refers to cozy and comfortable surroundings that invoke an inner sense of well-being. The challenge was to create specialty packaging that is warm and cozy, yet also reflective of the brand and its founder- energetic and playful.

When I think of cozy and comfortable surroundings, I think of being in front of a fireplace with a warm tea, a good book, being with my loved ones, and maybe it’s even snowing outside. I wanted to capture that feeling while incorporating playful design elements and the brands’ core colors for this holiday collection.

I started with the idea of a cozy interior space where the products will live, and how I might translate that into a gift set. I wanted the customer to be able to peer into someone’s window to experience the space and also see the full product as well. Here is a rough mock-up with some sketches to test out the idea in 3D. The product development team and I worked together with the vendor to come up with solutions for the interior structure and how we can incorporate printed graphics to bring to life a space one would feel warmth in. Textiles, candles, star shaped paper light fixtures, books, the Dala horse, oak wood flooring are some graphic elements used to create the atmosphere of a Danish home in the winter time.

Below is the initial concept for the Advent Calendar- it was designed with front doors that open with an angled interior space where you can open up each panel to reveal the product behind. In order to bring down the overall cost and fit in the shelf space at Sephora, we converted this into a simpler structure with interior space graphics that better tie in with the other gift sets.